In our white paper, “Social media for restaurants: four hurdles to overcome,” we break down four of the main challenges that restaurants face in the ever-changing social media landscape.

Topics include:

• Mastering social media basics
• Knowing when and what to post
• Engaging with the right audience
• Staying true to your brand

Download this free white paper to start harnessing the power of social media for your restaurant today.

Statistics are cited within white paper.

The post Social media for restaurants: four hurdles to overcome appeared first on Rewards Network.

Popular review sites

We’ve assembled a list of the most widely used restaurant review sites to help you get started building and monitoring your restaurant’s online reputation.

Yelp

One of the most widespread restaurant review and reputation management sites, Yelp is a go-to site for foodies to vet a restaurant prior to dining. Most reviews on Yelp are for restaurants and it boasts 142 million monthly users. It’s important to claim your business listing on Yelp so that you can respond to reviews and maintain customer engagement.

Google My Business

Google My Business is a free tool that allows you to promote your business through Google. It showcases your restaurant’s basic information as well as your Google restaurant reviews when anyone searches for your restaurant or for restaurants in your area. Google accounts for 76% of all global internet searches, making it the world’s leading search engine. It’s critical that the information you populate on your Google My Business page is accurate, so that local patrons searching for your spot can easily find it.

OpenTable

Functioning as an online review site and reservation service, OpenTable is one of the most popular sites people use to book a table. OpenTable features more than 60,000 restaurants worldwide, meaning it’s imperative that your restaurant’s reviews are topnotch, since eager diners can quickly discover other dining options on the site.

TripAdvisor

Although you may think that TripAdvisor is only used to find restaurants when traveling out of town, many people will be served up TripAdvisor restaurant reviews when searching for local places to eat as well. The site also allows visitors to book reservations. It’s a good idea to claim your business on TripAdvisor and ensure all information, images, and links are correct to attract both local and visiting guests.

Zomato

Formerly known as Urbanspoon, Zomato is a frequently used restaurant review site. The site features reviews from customers, food critics, and bloggers. Zomato users can search for restaurants, read and write reviews, view and upload photos, order food delivery, and book a table on the website. Restaurant partners of Zomato can access industry-specific marketing tools that help them to better understand and engage customers.

Rewards Network

Rewards Network members have generated over 20 million reviews at participating restaurants. Rewards Network ensures that all reviews are from actual customers prior to publishing reviews online. Customers tend to review their restaurant experience immediately after they dine since they may receive rewards for doing so. Restaurant owners are also able to reply to customer comments directly from their restaurant dashboard.

Third-party delivery platforms

Many third-party delivery platforms allow customers to leave reviews about restaurants. If your restaurant uses well-known delivery services such as GrubHub, Postmates, Doordash, UberEats, or Seamless, it’s important to monitor what customers are saying (both positive and negative) about your establishment. If unfavorable reviews begin to pile up on these sites it can adversely affect your revenue.

Managing your restaurant’s reviews

Regularly monitoring and managing your restaurant’s reviews is crucial because 84% of people trust an online review as much as a personal recommendation. It’s completely up to your discretion if you want to respond to a customer’s review/comment. However, experts in the industry do recommend publicly addressing negative reviews in a timely manner to show ownership and transparency. Acknowledging the customer’s feelings and clearly communicating that providing them with the best guest experience is your top priority, can go a long way. Possible solutions to negative reviews may include asking the customer for feedback, comping their meal, or guaranteeing this issue will not arise again. Restaurant owners are also encouraged to respond to positive guest reviews to illustrate that their establishment is paying attention to their customers’ thoughts—responding with a simple “Thank you” works just fine. Your customers are the lifeblood of your restaurant, and their feedback can offer valuable insight into your business.

Be sure to regularly visit our free resource section dedicated to advising restaurants on how to navigate the changing rules and regulations during the COVID-19 pandemic.

The post The importance of online customer reviews for restaurants appeared first on Rewards Network.

Take a look below to see how some of our own Rewards Network restaurant partners are testing unique strategies and initiatives that can ignite revenue during COVID-19.

Strategic discounts and promotions

Offers, discounts, and promotions are effective marketing tools that restaurant owners can utilize to fuel additional orders and revenue during trying times. For example, Iron Pig Smokehouse in Gaylord, MI is pushing their gift cards by offering a $25 gift card for as low as $15 when customers purchase three or more. Other restaurants are choosing to tout a specific menu item, like Minsky’s Pizza in Olathe, KS, that is offering promotional pricing on their gluten-free pizzas. It’s no secret that takeout and delivery business play a huge part in a restaurant’s success during the coronavirus pandemic, so it can be a savvy idea to tailor promotions around these types of orders. Catch 35 in Naperville, IL is offering $5 off all takeout/delivery orders of $50 or more with promo code “Catch35$5off$50.” Similarly, B.GOOD in Jersey City, NJ is also prompting delivery orders by offering free delivery on any order of $12 or more along with “Buy One Get One” entrees.

Goodwill and appreciation

Numerous restaurants are aiming to support nonprofits during these challenging times by donating a portion of their proceeds. Steak + Vine in La Grange, IL is allocating $3 of every signature cocktail sold to The H Foundation, which funds basic science cancer research. Other establishments are focusing on specific groups of people to offer discounts to such as frontline workers and industry employees. For example, Melt Bar & Grilled in Canton, OH is rewarding service industry workers every Monday with 25% off their bill as a way to show continued appreciation.

Social media

A restaurant’s social platforms are an ideal outlet for keeping patrons informed of any timely changes, new protocols, and promotions. Some restaurants, like Quaker Steak & Lube in Cincinnati, OH, are taking this to the next level by developing rewards programs they’re touting on social media to encourage repeat orders. The idea is that customers can earn points for every dollar they spend on food and drinks that can eventually be redeemed for free menu items. Implementing a contest or giveaway can also create a spike in online engagement and revenue. Jet’s Pizza in Brandon, FL is asking followers to post a picture of their love for Jet’s, using a specific hashtag, for the chance to win a $25 gift card. Along the same lines, Meatball Eatery and Libations in Greenwood Village, CO is offering a free cocktail, beer, or glass of wine to all customers who mention a specific Facebook ad to their server. Taking the social media giveaway idea to the next level, Mercadito in Chicago is promoting a free Taco Tuesday dinner for two for one lucky winner. The restaurant is asking people to follow their Instagram page, like a specific post, tag their friends, and share the post on their own Instagram to be entered to win. Keep in mind that prior to running a social media contest or giveaway, it’s a good idea to check your local laws – most allow for just this type of promotion, but there are some nuances you will want to consider.

Getting creative

During these unpredictable times for the restaurant industry, creativity is a key ingredient for sustaining and driving dollars. Dog Haus in Fremont, CA decided to play off of applicable national food holidays, such as “National Fried Chicken Day,” offering customers a steep discount on their staple crispy fried chicken sandwich. With many people still hesitant to enter the grocery store on a regular basis, it’s a smart idea to carve out a new revenue stream with takeout/delivery meal kit options. Fogo de Chão in Philadelphia is offering a take-home Celebration Package that includes ready-to-eat meats, savory sides, and their signature desserts, so customers can enjoy all their favorites in the comfort of their own home.

Always think one step ahead

COVID-19 has introduced a slew of challenges for restaurant owners. To stay top of consumers’ minds and profitable during these trying times, it’s crucial to develop new revenue streams and innovative ways of promoting your business. Continue to test various communication methods such as email, social media, and your website as well as targeted discounts and promotions to discover what works best for your restaurant. Once you unlock a winning combination, you can regularly refine it to fuel sales and brand awareness.

To discover more restaurant marketing strategies and tactics that can help your business during COVID-19, take a look at our free e-tool, “Coronavirus Era: 13 Restaurant Marketing Tips.”

The post Marketing ideas for restaurants during coronavirus appeared first on Rewards Network.

Take a look below to see how some of our own Rewards Network restaurant partners are implementing innovative promotions and marketing tactics that can boost revenue during these trying times.

Strategic discounts

It’s important for restaurant owners and operators to differentiate themselves from competitors with enticing offers that prompt customers to order. Choose current menu items that are low cost but have a high perceived value in guests’ eyes such as appetizers, drinks, and desserts. Tony’s DiNapoli in New York City is tapping into this exact strategy by offering half-off all bottles of wine. Similarly, Quattro’s Italian Restaurant in Guilford, CT is also promoting 50% off all wine bottles with any delivery or curbside order. Both establishments understand the value of encouraging food orders by offering a high-margin item like alcohol that has been difficult for some people to get during coronavirus.

It’s also a good idea to encourage sales during traditional non-peak hours and days as well as specials for takeout/delivery. This may include extending happy hour times, offering a lunch special, or applying a discount to takeout and delivery orders placed directly through your restaurant. Stinger’s Waterfront, located in Philadelphia, understands the burden of high costs and commission fees associated with using third-party delivery service apps for both themselves and their customers. Currently, the restaurant is offering 20% off all takeout orders, making it a sweeter deal for their bottom line and the customer’s wallet. Village Idiot Irish Pub in Oakdale, NY is also aiming to mitigate third-party fees by promoting 10% off all curbside orders and free local delivery, prompting customers to make ordering directly from the restaurant their default method. Sometimes a little understanding can go a long way in tough circumstances, which is why the Cary, NC restaurant, Brixx Wood Fired Pizza, is honoring all expired gift certificates.

Goodwill

Many restaurants are calling on their community to help support them any way they can during the coronavirus pandemic which has put many restaurant industry employees out of work for the time being. For example, Sapori Trattoria in Chicago has started a GoFundMe page urging their supporters to help fund the restaurant’s cooks, servers, and managers. Knowing they have the ability to make a difference, some restaurants are establishing initiatives to help healthcare and essential workers.

Pita University in Tempe, AZ is accepting donations to assist their staff in delivering food to frontline medical workers and is even calling on local businesses to partner with them to expand their efforts.

Along the same lines, Asbury Park, NJ restaurant, The Gallery, is collecting donations to deliver pizza to hospital workers, while Minsky’s Pizza in Blue Springs, MO is supplying free mini pizzas for employees working essential jobs and offering a 20% discount on orders of $30 or more to encourage even more group orders and donations to these vital workers. In Racine, MI Blue Bear Bakery has chosen to donate a portion of their sales every weekend to a local organization that’s helping frontline workers. This initiative provides an ideal outlet for restaurants that want to help essential and frontline workers, but don’t have the ability to deliver food directly to them.

Special occasions and prix fixe menus

Taking a different and savvy approach, some restaurants are keying into the special events in peoples’ lives that are taking place while in isolation. Mike & Denise’s Pizzeria & Pub in Aurora, IL recognizes that it’s a bummer to have your birthday during these isolating times, so they are offering a free birthday cake or gluten-free chocolate cake martini kit with any food purchase to add some fun to the at-home celebrations.

While celebrating special milestones during COVID-19 is no easy feat, cooking regular meals for the whole family can be just as tough. Thankfully, many restaurants are solving for this consumer pain point by selling takeout family meal kits. Brasita’s Restaurant in Stamford, CT is making your at-home date nights a bit more special with a fixed-price meal for two that even includes a jar of their homemade sangria. Taco Tuesday can be every day of the week now in Marietta, GA with the 3 Amigos Mexican Bar & Grill take-home family packs that feature enough tacos, burritos, and sides for 4 – 6 people with the option to add on margaritas, sangria, and beer buckets. Take stock of what ingredients you have in surplus and determine if meal kit options are a good fit for your restaurant.

Social media

Keeping the conversation fluid and engaging between your restaurant and its customers is crucial during unpredictable situations. Use your social platforms to keep your followers informed of any pertinent news, new protocols, and ongoing promotions. Hot Head Burritos of Newark, OH is encouraging followers to leave a comment with their favorite burrito topping to be entered into a drawing to win a free burrito, while Shawnee, KS restaurant, eggtc., offered 14% off all orders to celebrate their 14-year anniversary. Utilizing your own restaurant’s major milestones as a marketing strategy is an effective way to spur increased engagement and sales for your business.

Social pages are also an ideal opportunity to implore your followers to support causes that are near and dear to your restaurant’s heart. For example, the owner of the Boston restaurant, Davio’s, created a video to support The National Restaurant Association’s “Lift Your Spirits” campaign. Also, Flavor 91 Burger Bistro in Whitehall, OH participated in a Facebook Live Q&A session featuring the Franklin County Commissioner and local restaurant owners that discussed how restaurants are staying safe and financially afloat as well as how locals can help the cause. It’s essential for restaurant owners to find out if similar forums are happening for their area and to try to get involved or, better yet, organize a live Q&A themselves with a local organization or with other neighboring restaurants.

Utilize creative solutions

COVID-19 has created a plethora of roadblocks and hardships for the restaurant industry. As a business owner, it’s vital for you to develop new and innovative ways to reach your customers and garner sales during coronavirus. Take this time as an opportunity to test different promotions and marketing tactics from offering special deals and themed meal kits to urging patrons to support your establishment and essential/frontline workers at the same time. Discover what works best for your specific business and continue to build upon that structure to incite increased revenue, customers, and brand awareness during COVID-19.

To better understand the important decisions you will need to make regarding your restaurant’s financial future, download our free e-tool, “Restaurants’ COVID-19 Emergency Loan Guide.”

The post Marketing tactics for restaurants during coronavirus appeared first on Rewards Network.

By a wide margin, the most trusted forms of advertising available to businesses today are recommendations from family, friends, and acquaintances — online and off. In a comprehensive study by Nielsen, 83 percent of respondents indicated they trusted word of mouth over all other forms of advertising. Word of mouth extends beyond family and friends —66 percent of global respondents said they trust online consumer opinions, making online reviews the third-most-trusted advertising format.

We live our lives online.

It’s true, isn’t it? With every old friend we keep in touch with over Facebook and holiday season shopping completed with a click of the button, it gets harder to remember what it was like to not have the Internet at our fingertips every moment of the day. We make friends, go on dates, run businesses, and publish books, all with the aid of a world wide web connecting us with people near and far.

But restaurants and bars are not online chat rooms. You run a real physical space that needs people to show up (or, at the very least, order non-virtual food and beverage from) in order to survive, much less thrive. The challenge becomes how to make the best use of the virtual world to support your restaurant social media marketing plan in the real one. How do you reach customers online and transition them into customers walking through your doors and sitting down for a meal?

Word of mouth still talks.

When it comes to online word of mouth, social media and restaurant rating sites can be your best friends — or your worst enemies.

“Technology plays a huge role,” says Arezou Hooshiarnejad, marketing manager and event coordinator of Rewards Network program restaurant Darya Restaurant in Santa Ana, CA. “That’s how people get connected. How they find out about things that are happening in their area, the restaurants, and what specials they have. Before it was just word of mouth. Now it’s on Facebook, Instagram, and Twitter. Social media has expanded that word of mouth.”

And Hooshiarnejad has taken full advantage of great online word of mouth for Darya Restaurant by developing a responsively designed website. Building out an easily accessible website presence accommodates mobile customers and their need to have information right when it’s most pertinent and wanted, supporting the core of her restaurant social media marketing plan.

“Everything is now done with electronics for convenience. Customers don’t want to wait until they get to their home or office,” Hooshiarnejad continues. “They can just go onto their phone and find us and order.”

Being easy to find (and interact with) is only half the battle, however.

Maintaining a positive online presence can be as important as customer service inside your restaurant. Because for your guests, the experience doesn’t end when they pay the check and walk out anymore. In fact, it may even begin long before they’ve ever set foot in your establishment.

Who watches the watchmen?

The prevalence of review sites and message boards like Yelp and eat24, GrubHub, Eater, and TripAdvisor has changed the landscape for restaurant-goers significantly in recent years. Whether through Google or a mobile app, anyone can find consumer comments about your restaurant at a moment’s notice. And like much of Internet commentary, it’s not always pretty.

Every restaurateur has heard the horror stories about customers leaving bad Yelp reviews and the subsequent responses from the aggrieved owners. No one likes to hear bad things about themselves, and particularly not about the business they have put blood, sweat, tears, and money into devising a restaurant social media marketing plan for.

But consumer dialogue is part of the reality behind having a business open to the public. If you’re doing your job right and providing the best food and service you can, the occasional bad review will be a learning experience and not a major problem. The problem comes when one side or the other is no longer being truthful.

In reality, most online comments and reviews of your restaurant are going to have the ability to remain anonymous, to one degree or another. Guests may not use their real name or photo in association with their comment. They may even have multiple accounts and review your restaurant under different user names.

Sites like Yelp and TripAdvisor really have no way of protecting against vendetta reviewing (or alternatively, competitors stuffing their ballot box with positive reviews) in an online environment that prioritizes free access and anonymity.

Who can you trust?

Anonymity was one of the dilemmas Rewards Network had while developing its customer review system, and the solution became one of our biggest selling points for restaurants looking for constructive feedback and a better restaurant social media marketing plan.

When a restaurant joins Rewards Network, our members are encouraged to leave a review after every visit to that establishment. To all outward appearances, the reviews are anonymous, represented only by the first and last initial of the member’s name and their city and state. It gives consumers concerned about their online presence — and potential exposure to online abuse — assurance of their safety and confidentiality. Some choose to publish publicly on our network of program websites, and some opt to have their comments shared only with the restaurant.

But the difference between this and other review sites is that every Rewards Network review is tied to a specific visit to your restaurant. Only diners who have actually paid a check that results in rewards from one of our many loyalty dining programs can leave that feedback.

And that verified feedback can be invaluable to your business. Rewards Network members are typically high earners and big spenders, driving over half a billion dollars a year to our network of restaurants nationwide. As social influencers, our members have contributed more than 17 million reviews to the conversation online — powerful word of mouth you not only can trust but also learn from to make valuable improvements to your business and its restaurant social media marketing plan.

It was word of mouth too good for Hooshiarnejad to pass up.

“We utilize the data to better ourselves. I share it with management and management is aware of what’s happening. All of the reviews are shared monthly in management and employee meetings. If they’re doing a good job, good for them, but we always want to do better. And if there’s something that needs to be addressed then we address it.

“I think it’s a great opportunity to bring in new faces, new eyes, and new palates. Rewards Network is helping to promote us. [Members] find us through the website. Because of Rewards Network, we get all of these great rewards members.

“The more accessibility, the more of a presence you have, the more easily you’ll be able to be found.”

Want more information on how Rewards Network guarantees customer feedback is genuine?

The post The Best Restaurant Social Media Marketing Plan Is Word of Mouth appeared first on Rewards Network.

These are people who love to gab about food. Tapping into that can mean big things for your restaurant, even making them ambassadors for your brand if you make the right choices. Word of mouth, the most consistently trusted consumer recommendation out there, has gone digital.

A social media goal for restaurants (especially locally owned restaurants) is building a community by forging a place within the larger community of your area. You want to build a cohesive brand both on and offline.

Think about the tone you convey at your restaurant, in both ambiance and service. That tone should be within your social media engagement. If your restaurant is a little quirky and fun, you can have a tongue-in-cheek sort of humor to your online posts and tweets. If you’re more of a family restaurant, warm and friendly is a good starting point.

However, there’s a fine line between a business reaching out online in a positive way and seeming desperate. Online foodies don’t want to feel like you’re using them, that you’re just attempting to capitalize on them. If that’s your only engagement online with customers, it will turn them off fast.

For instance, putting up a sign that says “Follow us on ____!” is probably not going to get you a huge amount of new followers, and could easily turn the social media savvy off to your business. That doesn’t mean you shouldn’t share your social media handles at all — your social media handles can certainly go on any marking marketing right along with your phone number and address. That way, diners who are specifically wanting to engage you online can find it without you seeming desperate for followers.

You want to engage your customers and encourage them to talk about your restaurant online, but you don’t want to be pushy about it. Essentially, you want to give them really good incentives to enthusiastically recommend your restaurant to their foodie community.

A subtle, effective way to get your tech savvy guests to promote your food? Make your food look gorgeous. Online foodies are known for posting pictures of meals they’re excited to bite into.

Really focus on the plating choices for your menu so it looks fresh, colorful, and pretty — in other words, worthy of your guests getting their phones out to take a photo before they even take a first bite. Foodies want to share opportunities for special dining experiences with their friends, and making your food look special can be a great way to encourage posting and tweeting about that experience.

Make sure you’re following the major foodie bloggers in your area. In big cities especially you’ll groups of “instafamous foodies” that you should keep an eye if you want to get noticed. Follow them, “like” their stuff from time-to-time (unless it’s about a direct competitor!), and maybe comment if it’s appropriate.

But again, you don’t want to like/comment everything they post. The bigger bloggers (foodie or otherwise) worry about readers crossing the line with their interaction, so you want to make sure your interaction with them is professional and appropriate. It needs to be relevant, just like you’d expect from anyone posting on your own feed.

While Twitter, Facebook, and Instagram are still popular resources for restaurants, consider also having a presence on Snapchat. Snapchat is an image-focused social media platform where the images sent out by users disappear after 1-10 seconds.

There are lots of ways to use Snapchat to market your restaurant. While you want to stay away from discount codes, consider sending out passwords for secret specials; it can make engaging with your social media into a sneaky game and tap into the secret menu trend. You can also use Snapcat just like Instagram to feature your food, this time adding in a FOMO (fear of missing out) element.

And again, no matter what social media platform you’re using to share your food photos, making sure they’re good shots of beautiful plating is key.

Another important tip: make it as easy as possible for Twitter users to @ you. If your Twitter handle isn’t your exact restaurant name (if you’ve used underscores, or if you’ve included your city name), have your Twitter name be your exact restaurant name as you have it on the front of your building. When your guests try to @ your business in their tweets and type out your name, your handle can still pop up as an option IF you have that spelling as your Twitter name.

Having your Twitter handle references in your guests’ Tweets is important, since other Twitter users can then click through to the restaurant’s account — don’t make it harder for your guests to give you credit for a delicious meal by not being easy to find online.

But how do you know if people are already talking about your business? As a manager, you don’t have the time to go searching for news about the restaurant, right? Well, setting up a Google Alert is a great way to avoid the timesuck.

A Google Alert allows you to be sent notification if any blogs or other websites write about the business. From there, you can share the good ones on your social media pages. Reviewers often enjoy seeing their positive reviews shared by the restaurant they’re reviewing, and it tells the foodie community at large that you’re paying attention.

You can also address any not-so-great publicity, which in some cases can turn it into positive publicity by showing how you addressed a problem. However, be very careful about getting defensive; hassling people who criticize your restaurant online could make you look even worse than the original negative review. Those online foodies you want to court don’t want to write about (let alone eat at) restaurants whose managers will go after them if they say even mild criticism online about the meal.

Consider keeping track of when the restaurant is “tagged” in posts so that you can like or comment on those posts. That lets online foodies know you saw their shout-out and shows you’re paying attention to social media. If keeping track of tagged posts starts to feel a little time consuming, there are apps and sites out there that help you manage it.

You also should be checking the geo-tag for your restaurant on Instagram – online foodies might not tag you in a post, but they could be tagging the post with your restaurant’s location. This means taking a little extra time to check it manually, but this is something you can do every once in a while rather than every day.

And finally, social media isn’t the only way foodies tell other foodies about their experiences at your restaurant. Don’t forget about online reviews! While they’re sometimes used to share criticism, online review sites also encourage guests to speak up for your brand. At Rewards Network, our programs offer only verified reviews so you know the feedback is from people who have definitely dined with you.

Want to know more?

The post Building Brand Ambassadors: How to Connect with Online Foodies appeared first on Rewards Network.

Paid advertising is not right for every restaurant or for every offer.  But if you are considering it, here are some tips:

Before starting any paid media campaign, be sure to carefully consider your objectives, your target audience and the possible return on your investment.  This may affect the message you are considering to support with paid ads, as well as the budgets you set and where you send those clicks.

Once your marketing strategy is in place, there are several targeting options to consider with paid ads on Twitter or Facebook for restaurants.  You don’t have to cast a wide net; it’s easy to get your message directly in front of the most relevant audience.

1.  Cities – If you want to reach people from your city and surrounding cities, you can specifically target those geographies on social media. This is an important target so you don’t pay for clicks in areas that are not near you restaurant and you reach only potential customers. This is also a great way to increase awareness if you are opening a new restaurant.

2.  Local businesses – On Facebook, often people will include their place of work in their profile. Consider targeting people who work at local businesses to promote catering for holiday parties, business meeting or team gatherings; or, use a Facebook Offer to get them in the door for lunch or happy hour.

3.  Students –  Are you located in a college town or near a local community college? You can target students with your message geared to their specific needs, where they communicate with one another: on social media.

4.  Interests – If you are looking to attract an audience that has specific interests, such as people who love football or who go to church on Sundays, you can promote your relevant offerings to them.  On Twitter, you can directly target people based on what they are talking about. For example, if you are a pizza restaurant and want to attract people in your area talking about pizza, an ad about your pizza lunch special could appear in their tweets. Or, if you have a game day special, you can promote it to people in your area talking about the hometown team.

Mass marketing is a thing of the past.  If you want your content to be noticed it has to be relevant to your audience.  The very nature of social media allows you to know enough about your audience to naturally include meaningful content in their social mediums.  Understand your objectives and your options to create meaningful messages that reach the right people with targeted social media ads.

The post 4 Ways to Advertise Your Restaurant with Targeted Ads appeared first on Rewards Network.