While most people are rejoicing in the return of the sun, some restaurant owners may fear summer bringing a slightly darker cloud as more customers are enjoying the outdoors instead of dining in. However, by using marketing strategies that tie your restaurant to summer events, this exciting season can bring in even more business. Here
Do Customers Really Care About Your Restaurant Rewards?
When is the last time that a restaurant customer went on a national news program to talk about earning their tenth entrée for free? Needless to say, when you think of that way, it doesn’t sound like the most newsworthy event or reward, which may beg the question of whether or not it is the
Top 5 Books that Tell You How to Run a Restaurant
Too busy to read? Never! Grab a cup of coffee and steal a moment for yourself to savor tricks of the trade from some of the best professionals in the industry on how to run a restaurant. Inspiring and enlightening, I think these books are more than worth your time. Restaurant Success by the
An Extra Special Boost on Your Restaurant’s Extra Special Day
Valentine’s Day is nearing, are you prepared? It’s that special day when couples go out of their way to say “I love you.” Are you going out of your way to tell your customers the same? This is a great opportunity to go above and beyond and help your customers make their Valentine’s date one
10 Menu Terms to Avoid (Say This, Not That)
As you ring in the New Year, make a resolution to give your restaurant menu a makeover. Even if the dishes you offer haven’t changed, the language used to describe them could be negatively affecting your business. In my experience editing hundreds of restaurant menus per month, there are 10 terms I’ve often spotted on
The Importance of Customer Loyalty and How to Earn It
There are only four ways to increase restaurant sales. Two of those ways are to increase the number of new customers and then to increase the frequency of visits among those customers. In other words, Loyalty matters. So how does a restaurant earn that customer loyalty? Here are some tips, tools and advice from the
4 Ways to Advertise Your Restaurant with Targeted Ads
There are numerous opportunities to connect with customers on a more personal basis using Twitter and Facebook for restaurants. With these social media tools, restaurants are able to promote offers, photos of new menu items, and openings to current and prospective customers. One way to extend the reach of that message is to consider using Facebook
How To Choose Restaurant Uniforms
Employee uniforms are a standard in the restaurant industry, but how do you decide what uniforms are best for your restaurant? This may seem like an easy choice, but don’t take this decision lightly. There are several factors that you should consider when choosing restaurant uniforms: Safety First As operators, you know that employee uniforms
Restaurant Leadership – What Style Do You Use When Managing Restaurant Employees?
Who ever thought that opening a restaurant was really about managing people? As restaurant owners we need to learn to manage all type of people: customers, employees, suppliers, corporate partners, equity partners, accountants; the list does go on. So how does managing restaurant employees play into being a good restaurant operator? It starts with leadership.
The Importance of Written Restaurant Operating Procedures
Restaurant Operating procedures are as important as your brand and the food you serve. You probably spend countless hours deciding on the menu and decor, or choosing the right employees; but do you have standard operating procedures in your restaurant? Written processes are very important for many reasons such as training, safety and organization within
